Aiding the Indian Economy
March 24th, 2006The latest time-wasting activity I’ve discovered (as all the money in my bank account slowly drains away) is to look at all of the search queries that resulted in hits to this website. The best so far has been the search on Google India for “dixcy underwear” which I noticed last night.
I was actually familiar with Dixcy Underwear having learned about this Indian company from my friend Christina who herself had done a search of her unusual last name (which is “Dixcy” not “Dixcy Underwear”).
I picture a struggling Indian businessman, hunched over his computer in Tamilnadu, searching hopefully for his company’s name only to find my ridiculous blog besting his business in the battle for internet dominance.
And so I’ve decided to link to their site (perhaps temporarily) in order to drive some business over to the good people at Dixcy Textiles Pvt. Ltd.
You will notice that in typical Indian fashion, the Dixcy people have arranged their underwear according to a strict Caste System.


March 24th, 2006 at 8:36 pm
My family is organized according to a strict Caste System as well.
Someone PLEASE go to India and buy me some Dixcy underwear. Then I will be prepared for the next time I am away at summer camp. No need to sew in my own labels.
March 24th, 2006 at 8:52 pm
christina, do you want bloomers, undergarments, or panties? (those are the options)
mitch: the website clearly states that your underwear choices are “upper middle class, middle class and lower middle class” (not castes- sheesh, give those dixcy folks some credit for being modern!) It’s even just like the usa in that somehow everyone is middle class!
March 24th, 2006 at 8:54 pm
congrats on finding a way to continue to post to this category. i wonder what will be next for “socks and underwear”?
March 24th, 2006 at 9:01 pm
I figured out the reason for Bloggy’s Google India dominance: they Dixcy site doesn’t use the term “underwear,” preferring “innerwear” and “lady wear’
stop being so coy, dixcy execs! i take it back about you being modern!
March 25th, 2006 at 1:32 am
have i commented excessively on this topic?
March 25th, 2006 at 6:46 pm
Mitch, you should post something on pickles. This underwear business is obscence. Just look what it’s done to Kaveri.
March 25th, 2006 at 7:35 pm
Indian Pickles?
March 30th, 2006 at 5:07 pm
Does anyone think it’s weird that “Josh” is the name of a style of underwear where the other two styles are “Premium” and “Regular”?
April 8th, 2006 at 4:37 pm
Bloomers.
February 22nd, 2010 at 10:25 am
Nice Article. Have bookmarked your site! Keep it up!